Internal Linking

Internal Linking involves creating hyperlinks that connect one page on a website to another page on the same website. This is crucial in both SEO and AEO, as crawlers use this links to gauge your contents depth. This is used as a trust signal and it's a key to getting cited by AI Answer Engines.

Why It Matters

This technical SEO practice is essential for defining the site's structure and helps search engines and AI crawlers discover and categorize related content. Strategically implementing internal linking encourages users to explore the site further, improving Dwell Time.

How We Use It at Soprano

We use internal links to build Content Clusters. We link from high-authority pages to new ones to pass on some visitors. We ensure anchor text is descriptive so the AI understands the relationship between the two pages.