AEO Dictionary

Bounce Rate

Bounce Rate is a metric that measures the percentage of visitors who leave a webpage after viewing only one page, without interacting further or clicking to another page on the site.

Why It Matters

A high bounce rate may indicate that the content failed to meet the user's Search Intent or that the User Experience was poor. Improving content relevance and engagement is key to reducing bounce rate.

How We Use It at Soprano

We keep a close eye on bounce rate asthis is a good indicator of content quelity. Is the content too hard to read? Did the title promise something the page didn't deliver? I

If the time on page is only seconds we often try to change thing above the fold (The content user sees before scroll). If they read 25% of the page and leave we try to shorten the paragraphs or improve internal linking. If they reach the bottom and don't continue exploring our cite we must create more relatable content.

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FAQ

Is a high bounce rate always bad?

Not always. If the user came for a phone number, got it, and left, they were satisfied.

What is a good bounce rate?

For blogs, 70-80% is common. For service pages, you want it lower (40-50%).

How does AI affect bounce rate?

AI answers might satisfy the user before they even click, potentially making the users who *do* click more engaged (lower bounce).

Other terms related to

Analytics