Dwell Time

Dwell Time is the amount of time a user spends on a web page after clicking through from a search engine result before returning to the search results page.

Improving dwell time involves creating comprehensive, valuable content, ensuring fast loading times, and implementing internal linking. Videos, interactive elements, and clear table of contents can also be used to keep the user reading and interacting longer.

Why It Matters

Unlike Bounce Rate, dwell time specifically measures engagement duration and is considered a more nuanced indicator of content quality. Longer dwell times typically suggest that users find content valuable and engaging.