Backlinks

Backlinks are links from one website to a page on another website, often referred to as "inbound links." Traditionally, they were a cornerstone of SEO, acting as a "vote of confidence" that significantly contributed to a website's Domain Authority.

Why It Matters

While still important for traditional SEO, AI content ranking operates on different principles that focus more on the trustworthiness and factual accuracy of a source. However, for Web Search, AI still uses backlinks as one of many trust signals, so having trusted backlinks will aid your website in getting presented in AI searches.

How We Use It at Soprano

There is no magic trick; even though companies sell backlinks, this can end up hurting your brand more than aiding it. We create accounts on public sites for startups that provide dofollow backlinks, co-create content with other pages, and join Advocacy groups with good authority.