Content Clusters

Content Clusters are an organizational strategy where a broad topic is covered comprehensively through a group of interconnected content pieces. This model involves a central Pillar Page that links out to several subtopic cluster pages, which in turn link back to the pillar.

Why It Matters

This approach is fundamental to building Topical Authority because it demonstrates to search and answer engines that a website possesses deep knowledge by covering every angle of a subject. It creates a "semantic web" on your own site, making it easier for bots to crawl and understand the depth of your expertise.

How We Use It at Soprano

What you are reading now is created to work in this way, our post resource page is the content pillar of this site, from this page you can navigate to all other content pieces. We achieve this by allowing our posts to have a "parent post", when this is selected the post falls into the content tree.

We use correct terminology together with our other resources targeted at marketers, and tags to create a web of content specifically targeting the topic "online marketing". This focus gives us Topical Authority around online marketing, SEO, and AEO. We rigorously interlink these pages to ensure no content is orphaned.