AEO Dictionary

Conversational Search

Conversational Search allows users to interact with search engines using natural language, multi-turn dialogue, and the context from previous queries. Powered increasingly by AI, this approach represents a fundamental shift from keyword-based information retrieval to conversational information discovery.

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FAQ

What is a multi-turn query?

A search where the user asks a follow-up question (e.g., "How much is it?") and the AI understands they are referring to the product mentioned in the previous query.

How do I optimize for conversational search?

Use natural language, answer specific questions directly, and structure content to flow like a conversation or FAQ.

Is this the same as Voice Search?

They are closely related. Voice search is often conversational, but conversational search can also happen via text chat.

Other terms related to
AEO

Content Personalization

The "Matthew Effect" in AEO

AI Citation Optimization

Other online marketing related topics

Brand Monitoring

Content Gap Analysis

Google Search Console