AI Search

AI Search encompasses a spectrum of modern technologies and platforms, including Google's AI Overviews, dedicated AI-powered search engines like Perplexity, and conversational AI assistants such as ChatGPT & Gemini. These systems unite their ability to understand natural language, synthesize information from multiple sources, and provide contextual, conversational answers to users natural langue questions. That is why the are now beeing called Answer Engines instead of Search Engines.

Why It Matters

Optimization for AI Search (often referred to as AEO) focuses on maximizing a brands influence over AI answers. To do this content a brand must ensure that their content strategy follow AI Ranking Factors to ensure content is referenced, cited, or paraphrased accurately and positively.