Content Authority
Content Authority is the perceived credibility, trustworthiness, and expertise that specific pieces of content or individual content creators possess within their subject area. Unlike domain authority, which applies to the entire website, content authority is evaluated at the individual piece or author level.
Why It Matters
For AI-powered search and AEO strategies, content authority is critical because AI models preferentially cite and reference content that demonstrates clear expertise and reliability, often assessed through author credentials, content accuracy, and citation quality.
How We Use It at Soprano
It's not just about being the 100th site to present a piece of information. Going forward it will be about bringing something new to the table that is grounded in domain expertise. That is why we always have a human in the loop, even though we use AI to support writing. If not, we would not bring anything new to the table.
Interested in
Content quality signals (E-E-A-T)
? Check out this article
Content quality signals (E-E-A-T)
AI rewards evidence, experience, and trust. Learn how E-E-A-T shapes which sources answer engines cite and why generic brand content gets filtered out.
FAQ
How is Content Authority different from Domain Authority?
Domain Authority is a score for the whole site; Content Authority is the trust level of a specific article or author.
How do I build Content Authority?
Publish original research, cite reputable sources, and have experts review and author your content.
Does AI care about authors?
Does AI care about authors?