Perplexity
Perplexity is a specialized AI-powered search engine that provides researched answers with citations, representing a clear shift in search behavior. As a generative engine, it synthesizes information from multiple sources into natural language responses, leading buyers to ask it for recommendations before visiting a traditional search engine. Unlike black-box LLMs, Perplexity explicitly links to the sources it uses.
Why It Matters
Perplexity represents the future of attribution. For businesses focused on AI search, monitoring how often their content is cited in Perplexity answers is a crucial component of measuring their overall AI Influence. A citation here is a high-trust signal, often driving traffic with higher conversion intent than a standard Google search.