AI Overview

AI Overviews (formerly known as Search Generative Experience or SGE) is into AI powered search directly integrated into the search engine results pages (SERPs) by platforms like Google & bing. AI Overview appears prominently above organic listings, and like other AI Chatbots it is a synthesised, natural language response directly answering the users search intent. It aggregates data from multiple web sources to construct a coherent, definitive answer to the user's query.

Why It Matters

This feature fundamentally alters the economy of search traffic. Traditional SEO strategies relied on users clicking through to websites. However, AI Overviews often satisfy user intent directly on the SERP, a phenomenon contributing to a predicted 25% drop in traditional search volume by 2026. For businesses, the objective is no longer just ranking first in the link list, but becoming the cited source within the AI's synthesized answer.

How We Use It at Soprano

The method of creating content targeting simple explanations of terms, abbreviations, and lingo in the hope that users will visit your site is quickly fading. At Soprano, we focus on creating  "deep" knowledge content. If your brand goes from being position 8 in organic search to being the cited link in an AI Overview, you will still experience growth in high-intent visitors. We structure data so LLMs can easily parse and verify it, ensuring our clients maintain visibility even as click behaviors change.