AEO Dictionary

ChatGPT

ChatGPT is OpenAI's leading generative engine and AI assistant. It is a large language model designed to engage in detailed, conversational interactions, serving search-like functions through its chat interface. Along with tools like Claude and Perplexity, ChatGPT is a primary platform where modern buyers ask for recommendations, making it a key target for Answer Engine Optimization (AEO) strategies.

Why It Matters

ChatGPT has shifted the discovery process. Users now frequently ask ChatGPT for "the best CRM for small business" rather than searching on Google. If your brand is not part of ChatGPT's training data or accessible via its browsing features, you are invisible to this audience. Optimizing for brand citation within ChatGPT is now a critical component of digital presence.

Citations

ChatGPT (OpenAI)

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FAQ

Is ChatGPT a search engine?

While technically a chatbot, it functions as an "Answer Engine" for millions of users, replacing traditional search for complex, synthesis-heavy queries.

How does ChatGPT find information?

It relies on its pre-trained knowledge base and, for current queries, uses a browser tool to fetch and synthesize live data from the web.

Can I pay to rank in ChatGPT?

Currently, there is no direct paid advertising model for organic ranking within ChatGPT's text generation; visibility is earned through authority and training data presence.

Other terms related to
LLM

Perplexity

Machine Learning

LLM

Other online marketing related topics

SERP

The "Matthew Effect" in AEO

AI Search