Schema Markup

Schema Markup is a format for structuring data on your website, making it easy for others to scrape, created by Schema.org.

This standardized data format that helps search engines and LLMs by making it easier to understand the context and reuse information from your website. By adding specific tags to your site's code, you can explicitly tell search engines what the page is about (e.g., "This is a recipe," "This is a product," "This is an event", "This event is happening 01.01.2026).

Why It Matters

By providing an explicit definition of elements on a page, schema makes it easier for crawlers to interpret the information. This structured data is crucial for powering advanced SERP Features like rich snippets. In the context of AEO, it is an essential and fairly easy way of creating structured data that Answer Engines can read and synthesize.

How We Use It at Soprano

We use schema tags for data like product info, questions and answers (FAQ), customer feedback, and local business details. For websites that publish articles, we use it to add summaries of the content, the author, and the topic. This disambiguates our clients' entities in the Knowledge Graph, ensuring they are correctly identified by AI.

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