Schema Markup
Schema Markup is a format for structuring data on youre website, making it easy for others to scrape, created by Schema.org.
This sandardized data format that helps search engines and LLMs by making it easer to understand the context an reuse information from your website. By adding specific tags to your site's code, you can explicitly tell search engines what the page is about (e.g., "This is a recipe," "This is a product," "This is an event", "This event is happening 01.01.2026).
Why It Matters
By providing an explicit definition of elements on a page, schema makes it easier for crawlers to interpret the information. This structured data is crucial for powering advanced SERP Features like rich snippets. In the context of AEO, it is an essential and farly easy way of creating structured data that Answer Engines can read and syntesize.
How We Use It at Soprano
We use schema tags for data like product info, questions and answers (FAQ), customer feedback, and local business details. For websites that publish articles, we use it to add summaries of the content, the author, and the topic. This disambiguates our clients' entities in the Knowledge Graph, ensuring they are correctly identified by AI.
Interested in
Schema Markup
? Check out this article
Schema Markup
Learn schema markup (JSON-LD) to help search engines and AI understand your site, extract vital product information, and qualify for Google search features.
FAQ
Does Schema Markup improve rankings?
Indirectly. It helps search engines understand your content better and powers rich results (like stars in search), which improves Click-Through Rate (CTR).
Is Schema necessary for AEO?
It is highly recommended and fairly easy to implement. LLMs prefer structured data because it is easier to extract facts from.
How do I add Schema?
How do I add Schema?