Knowledge Graph
A Knowledge Graph is a database that focuses on understanding the meaning and context of entities (people, places, things, or concepts) and the relationships between them. This structured, interconnected web of information allows both traditional search engines and AI answer engines to process information semantically, moving beyond simple data points to establish comprehensive understanding.
Why It Matters
Search engines have shifted away from strict matching searches to Semantic Search, this also means that there is a shift in what content performs and not. If you want to know more about this we recommend reading Creating content for Answer engines
How We Use It at Soprano
We use Schema Markup to explicitly define our organization, people & product as entities, helping populate the Knowledge Graph and ensuring accurate representation in Knowledge Panels.