AEO Dictionary

Technical SEO Audit

A Technical SEO Audit is a comprehensive, deep-dive analysis of the non-content factors that affect a website's ability to be crawled, indexed, and ranked by search engines.

Why It Matters

The audit examines the foundational health of a site, checking critical elements such as Core Web Vitals, Robots.txt instructions, and XML Sitemaps. In the context of AI search, a thorough audit is essential for ensuring that content is easily accessible and structured correctly for extraction and synthesis by Large Language Models (LLMs).

How We Use It at Soprano

We start every engagement with an audit. You cannot build a house on a swamp. We fix the foundation (technical SEO) so the content (AI strategy) can stand tall.

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FAQ

How often should I audit?

At least twice a year, or after any major site update.

What tools do I use?

Screaming Frog, Ahrefs, Semrush, and Google Search Console.

What is the most common error?

Broken links (404s) and slow page speed are the most frequent issues we find, but if you like us use Ahref or Google search console you get notified about these.

Other terms related to

Technical Strategy