Local Citations

Local Citations are online mentions of a business's Name, Address, and Phone number (NAP) on third-party websites, directories, and platforms. The easiest way to add these detailsare to write them in clear text in your sites footer. But if you want to be vissible Answer Engines we higly reccomend to use Schema Markup like this example:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "@id": "https://www.baypipeplumbing.com/#plumber",
  "name": "Bay Pipe Plumbing",
  "url": "https://www.baypipeplumbing.com/",
  "telephone": "+1-415-555-0137",
  "email": "help@baypipeplumbing.com",
  "description": "San Francisco plumber offering emergency repairs, drain cleaning, water heater installs, leak detection, and remodel plumbing.",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Market St",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94105",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.7936,
    "longitude": -122.3965
  },
  "areaServed": [
    {
      "@type": "City",
      "name": "San Francisco"
    },
    {
      "@type": "AdministrativeArea",
      "name": "San Francisco County"
    }
  ],
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "09:00",
      "closes": "15:00"
    }
  ],
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "contactType": "customer service",
      "telephone": "+1-415-555-0137",
      "areaServed": "US",
      "availableLanguage": ["en", "es"]
    },
    {
      "@type": "ContactPoint",
      "contactType": "emergency",
      "telephone": "+1-415-555-0199",
      "areaServed": "US",
      "availableLanguage": ["en", "es"]
    }
  ]
}
</script>

This tells the Answer Engine exactly when and where it should recommend the local business, when they are open how to contact them. While it may look a bit daunting you can simply ask a AI chat to create a schema for your brand, se how we create and publish schemas.

Why It Matters

These mentions are a foundational ranking factor for citation when users ask for local services, as they help search engines like Google verify the accuracy, legitimacy, and physical location of a business.