AEO Dictionary

Domain Authority

Domain Authority is a search engine ranking score that predicts how likely a website is to rank in search engine results. It is a composite measure of a website's overall strength, traditionally influenced by the quantity and quality of its Backlinks.

Why It Matters

For AI search, Domain Authority remains a crucial factor, acting as a high-level trust signal that AI systems consider when evaluating content trustworthiness, factual accuracy, and expertise before deciding to cite, reference, or recommend a source.

How We Use It at Soprano

We use this Free Website Authority Checker (Ahrefs) to check the domain authority of potential partners. If they score high we reach out asking for a article or some type of joint writing. The backlink from that piece of content will lead to higher domain authority. We focus on building this score steadily through quality partnerships and content distribution.

Citations

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FAQ

How is Domain Authority calculated?

It is typically a proprietary metric from tools like Moz or Ahrefs, calculated based on link profiles and other factors.

Is Domain Authority a Google ranking factor?

Technically no, it's a third-party metric. But Google has its own internal concept of "site authority."

What is a good Domain Authority score?

What is a good Domain Authority score?