Search Intent Classification

Search Intent Classification is the process of accurately categorizing the underlying goal of a user's query into distinct categories, typically: informational, transactional, navigational, or commercial.

Why It Matters

This classification is the foundational first step in Search Query Optimization, as the correct content format and approach must be tailored to the user's specific intent to achieve high relevance and encourage engagement .

How We Use It at Soprano

We tag every piece of content with its intent. We don't try to sell on an informational page; we educate. This alignment reduces bounce rates and signals to the AI that the page is relevant for the specific query type.