AEO Dictionary

Click-Through Rate

Click-Through Rate (CTR) is the percentage of people who click a link after seeing it. It's calculated by dividing the number of clicks by the number of impressions, then multiplying by 100.

Why It Matters

CTR shows how effectively your page, ad, or search result attracts users. A higher CTR means your title and description are compelling. It signals to search engines that your result is relevant, which can help rankings. A low CTR signals weak messaging.

How We Use It at Soprano

We A/B test titles and meta descriptions to maximize CTR. We use "power words" and clear value propositions. For AI Overviews, we monitor the CTR from citations to understand if the AI is presenting our content compellingly.

Citations

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FAQ

What is a good CTR?

It varies by position in the Search Landing Page; Position 1 might get 30%+, while position 10 gets 1%. But with the rise of AI overview and zero-click searches, these percentages are dropping fast.

Does CTR affect ranking?

It is a debated topic, but generally, a high CTR indicates relevance, which correlates with better rankings.

How do I improve CTR?

Write catchy titles, use rich snippets (images), and match the user's search intent.

Other terms related to
SEO

Social Signals

Local SEO

Search Query Optimization

Other online marketing related topics

AI-First Content Strategy

AI Search

LLM