Click-Through Rate
Click-Through Rate (CTR) is the percentage of people who click a link after seeing it. It's calculated by dividing the number of clicks by the number of impressions, then multiplying by 100.
Why It Matters
CTR shows how effectively your page, ad, or search result attracts users. A higher CTR means your title and description are compelling. It signals to search engines that your result is relevant, which can help rankings. A low CTR signals weak messaging.
How We Use It at Soprano
We A/B test titles and meta descriptions to maximize CTR. We use "power words" and clear value propositions. For AI Overviews, we monitor the CTR from citations to understand if the AI is presenting our content compellingly.
Interested in
? Check out this article
FAQ
What is a good CTR?
It varies by position in the Search Landing Page; Position 1 might get 30%+, while position 10 gets 1%. But with the rise of AI overview and zero-click searches, these percentages are dropping fast.
Does CTR affect ranking?
It is a debated topic, but generally, a high CTR indicates relevance, which correlates with better rankings.
How do I improve CTR?
How do I improve CTR?