Generative AI Search

Generative AI Search is an umbrella term referring to any search behavior or platform where queries are answered using synthesized, natural language content generated by an LLM (Large Language Model). This includes specialized tools like Perplexity, conversational AI interfaces like ChatGPT, and the AI Overview feature in traditional search engines.

Why It Matters

The goal of optimizing for Generative AI Search is to achieve high AI Influence by ensuring that their brand content is used in Generative AI Search answers, rather than simply driving clicks .

How We Use It at Soprano

We shift KPIs from "Click-Through Rate" to "Share of response." We monitor how often our brand appears in the generation, regardless of clicks. We understand that in this mode, the *impression* is often the *conversion*.