SERP Features
SERP Features are any element on the Search Engine Results Page (SERP) that is not a standard organic blue link. These features include elements like Featured Snippets, Knowledge Panels, and, most recently, AI Overviews.
Why It Matters
Many of these richer results are powered by structured information databases. As AI search continues to evolve, optimizing for these high-visibility features is paramount because they often provide direct answers, leading to Zero-Click Searches.
How We Use It at Soprano
We audit SERPs to see which features are triggering for our clients' keywords. If we see a video pack, we produce video. If we see a definition snippet, we write a clear definition. We optimize for the feature that Google (and AI) has decided is most relevant for that query.
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FAQ
What is the most common SERP feature?
"People Also Ask" boxes and Featured Snippets are among the most common features for informational queries.
Do SERP features reduce traffic?
They can reduce clicks to organic links, but they increase brand visibility and trust.
How do I get a SERP feature?
How do I get a SERP feature?