Search Volume
Search Volume is a cornerstone metric in traditional SEO, representing an estimate of how many times a specific keyword or query is searched by users each month.
Why It Matters
While traditional search volume remains relevant for overall market sizing and estimation, we lack the same transparency for searches conducted through a. At the time of writing, none of the big AI players has released data or aggregated data on search trends. But once in a while, we get a study giving a glimpse into some aggregated datasets, like this paper from the National Bureau of Economic Research: How people use ChatGPT.
Interested in
? Check out this article
FAQ
Is search volume accurate?
It is an estimate. Tools like Ahrefs and Semrush give best guesses, not exact numbers.
Does zero volume mean zero traffic?
No. "Zero volume" keywords often drive highly specific, valuable traffic.
Should I ignore low volume?
Should I ignore low volume?