Machine Learning

Machine Learning is a type of artificial intelligence that allows software applications to become more accurate at predicting outcomes without being explicitly programmed. It involves training algorithms on large amounts of data to enable them to learn patterns and make decisions.

Why It Matters

In the context of search, Algorithm Updates increasingly incorporate Machine Learning to better understand content quality, user intent, and relevance. This means AEO strategies must align with these constantly evolving, AI-powered evaluation methods rather than static rules.

How We Use It at Soprano

We accept that we cannot "hack" the algorithm because the algorithm is learning and changing every day. Instead, we focus on the signals that machine learning models reward: high engagement, factual accuracy, and user satisfaction.