Page Speed

Page Speed refers to the time it takes for a web page to fully display its content. It is measured by metrics such as Largest Contentful Paint (LCP). In 2025, it is not just a convenience; it is a necessity. Google's Core Web Vitals initiative places a heavy focus on user experience, meaning a slow-loading site can drag down your rankings even if your content is excellent.

Why It Matters

Beyond rankings, speed impacts how AI systems interpret your site. AI scrapers and crawlers (like GPTBot) favor fast-responding sites when collecting training data to conserve resources. Slow pages often fail to deliver schema markup efficiently, limiting how AI summarizes your brand. If your site is slow, you are effectively invisible to the AI training process.

How We Use It at Soprano

We treat speed as a core pillar of User Experience (UX). Our founder Bernt, who holds a degree in UX design, emphasizes that "You can design the best sports bike frame in the world, but without a chain, you won't even make it to the start." We optimize images, use modern hosting, and minimize JavaScript execution to ensure our clients' sites are instantly accessible to both humans and AI bots.