AEO Dictionary

Knowledge Panel

A Knowledge Panel is an information box that appears on the search engine results page (SERP), usually on the right side, displaying structured information about an entity (a person, place, organization, or thing). As a prominent SERP Feature, the Knowledge Panel is key for brand presence and is a highly visible way to communicate authority and factual accuracy to users.

We have not been able to verify that the knowledge panel has been used by AI answer engines as source of data. But we know that the Knowledge panel sources data from Wikipedia, Wikidata & the brands "About us" page, so if your organization has problems with incorrect information being cited by AI we would start by updating these.

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FAQ

How do I get a Knowledge Panel?

You cannot create one directly. You must establish yourself as an entity in the Knowledge Graph through content authority and correct schema usage.

Can I edit my Knowledge Panel?

Yes, if you are the verified owner (search "my business" on Google), you can suggest edits.

Where does the info come from?

Wikipedia, Wikidata, Crunchbase, and other authoritative data sources.

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