Featured Snippets

Featured Snippets are a type of rich result that appears at the top of Google's search results, often referred to as "Position 0." They pull a concise summary or direct answer from a webpage to satisfy a user's query immediately. While they fall under traditional Answer Engine Optimization (AEO), they represent an early form of the immediate, answer-based content delivery that modern AI Overviews and Zero-Click Search results have now expanded upon.

Why It Matters

Featured Snippets were the training ground for the AI era. They conditioned users to expect immediate answers. Securing a snippet signals to Google—and by extension, AI models—that your content is the most concise and accurate answer to a specific query. This often correlates with high Citation Probability in generative results.

How We Use It at Soprano

We optimize for snippets by identifying the specific question a user is asking and providing a clear, 40-60 word definition or structured list immediately following the heading. This structure makes it easy for algorithms to extract our content as the definitive answer, securing maximum visibility.