AEO Dictionary

AI Agents

Artificial intelligence systems capable of executing complex, multi-step tasks by interacting with the digital environment, making decisions, and correcting course without constant human intervention. Unlike a chatbot that just "responds", an agent goal is to "perform/do". They can research a topic, book a flight,  compare products and find lowest price, reach out to five carpenters. Tasks that takes multiple steps.

Why It Matters

The adaptation of agents marks a shift from AI agents "giving guidance" to taking action on behalf of the user. Gartner predicts that by end of 2026, search marketing will lose share to agents. Making it even more important for brands to have control over their presence in AI chats and Agents.

Citations

Interested in

? Check out this article

Read

FAQ

How are Agents different from LLMs?

Agents use LLMs to predict the actions needed to complete a goal, just like a regular AI chat. But unlike regular AI chat, an Agent has the tools to complete the goal.

Can AI Agents browse the web?

Yes, many are designed to browse, read, and interact with websites to achieve their goals.

Will Agents replace search?

For transactional tasks (e.g., "Book me a hotel"), likely yes. For exploration, search will remain, but may be mediated by agents.

Other terms related to
LLM

Machine Learning

Gemini

Perplexity

Other online marketing related topics

Social Signals

XML Sitemaps

Backlinks