AI Agents
Artificial intelligence systems capable of executing complex, multi-step tasks by interacting with the digital environment, making decisions, and correcting course without constant human intervention. Unlike a chatbot that just "responds", an agent goal is to "perform/do". They can research a topic, book a flight, compare products and find lowest price, reach out to five carpenters. Tasks that takes multiple steps.
Why It Matters
The adaptation of agents marks a shift from AI agents "giving guidance" to taking action on behalf of the user. Gartner predicts that by end of 2026, search marketing will lose share to agents. Making it even mor improtent for brands to have control over their presense in AI chats and Agents.
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FAQ
How are Agents different from LLMs?
Agents use LLMs to predict the actions needed to complete a goal, just like a regular AI chat. But unlike regular AI chat, an Agent has the tools to complete the goal.
Can AI Agents browse the web?
Yes, many are designed to browse, read, and interact with websites to achieve their goals.
Will Agents replace search?
Will Agents replace search?