Local SEO

Local SEO is the process of optimizing an online presence to rank higher for search queries that have a local intent, such as "coffee shop near me." This is crucial for local businesses, but it can also aid online companies that serve specific geographic areas.

Why It Matters

It is the secret weapon for making a business the "obvious choice in your neighborhood." Optimization focuses on signals like Google Business Profile accuracy and ensuring business information is consistent. This is critical for Voice Search and conversational AI, as these tools often provide singular, local-specific recommendations.

How We Use It at Soprano

We create content pages for each office explaining that the product is offered in that geographical area, post blog posts when there is a new office/shop/franchise, and ensure that the site uses Schemas that tell search engines the correct address or area served. This has helped businesses we work with gain traction both locally and nationally.