Mobile-First Indexing
Mobile-First Indexing is Google's approach to crawling and indexing, where the mobile version of a website is primarily used for ranking and indexing. This means the content and experience delivered on the mobile version of a site is considered the baseline for its search performance.
Why It Matters
This policy underscores the importance of Core Web Vitals and ensuring that site performance and User Experience on mobile devices are excellent. If your mobile site is stripped down or slow, your rankings will suffer across all devices.
How We Use It at Soprano
We audit our site using mobile emulators to ensure that all content that is present on the desktop version are also available and functional on the mobile version using Browserstack. A true lifesaver. It's also important to ensure that your page passes the Core Web Vitals so checking your site at pagespeed.web.dev (by Google) is recommended, here you will get both report and recommendations for changes. Nice!
Interested in
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FAQ
Does Google still check the desktop site?
It can, but the mobile version is the primary source for indexing. If content is only on desktop, it may be ignored.
How do I check if I am mobile-first indexed?
Google Search Console will tell you the "Primary Crawler" for your site is "Googlebot Smartphone."
Does this affect page speed?
Does this affect page speed?