Link Building

Link Building is the strategic practice of acquiring backlinks, hyperlinks from external websites to your own.

Why It Matters

These links traditionally function as "votes of confidence," which are a fundamental factor in establishing a site's Domain Authority. While AI content ranking places greater emphasis on factual accuracy, high-quality, authoritative backlinks still contribute significantly to the overall trust signals that both search engines and LLMs use to evaluate a source's credibility.

How We Use It at Soprano

We focus on "Digital PR"—getting our clients cited in news stories and industry reports. These high-value links are worth 100x more than spammy directory links.