Long-Tail Keywords
Long-Tail Keywords are longer, more specific search phrases, typically expressed in the form of questions or conversational statements, rather than short, generic terms.
Why It Matters
These phrases reflect how people naturally speak and ask questions, particularly in Voice Search and AI interactions. Content optimized for these specific, multi-part queries tends to be more comprehensive and detailed, which is highly favored by LLMs.
How We Use It at Soprano
We don't just target "SEO." We target "How to optimize for AI search in 2025." These long-tail queries have lower competition but higher conversion intent, and they perfectly match the specific prompts users give to chatbots.
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FAQ
What is an example of a long-tail keyword?
"Best running shoes for flat feet marathon" vs. just "shoes."
Do long-tail keywords have volume?
individually they have low volume, but collectively they make up the majority of web search traffic.
Are they easier to rank for?
Are they easier to rank for?