AEO Dictionary

AI Search Analytics

AI Search Analytics refers to the specialized data and measurement tools used to monitor and track a brand's performance within the generative AI ecosystem. Soprano is a AI Search Analytics tool, we provide insights into how people search using AI and what the AI responds to different queries. This gives brands using soprano unique insights and the information needed stay on top.

Why It Matters

These analytics go beyond traditional SEO metrics by providing identifying the exact articles, content & sources that generative engines like ChatGPT, Perplexity, Claude, Gemini & Google overview pull information from. This is information that is extremely valuable for companies selling products now that Zero click searches are rapidly growing.

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FAQ

Are there tools for this?

Yes, new tools are emerging specifically for AEO analytics, like our tool, Soprano.

Can I use Google Analytics?

GA4 tracks referral traffic from AI, but it doesn't tell you what the AI said about you.

How do I track sentiment?

You need to analyze the text of the AI response. Manual testing or automated scrapers are needed.

Other terms related to

Analytics