Content Decay

Content Decay refers to the gradual decline in a piece of content's search traffic, rankings, and visibility over time, often due to new competition, changing user intent, or Algorithm Updates.

Why It Matters

In the AI-first environment, where speed is everything and content needs to be continually authoritative and fresh, content decay necessitates constant vigilance. To combat this, an AI Content Strategy often includes the regular audit and update of top-performing assets .

How We Use It at Soprano

We have a "Refresh Rotation." We update high-performing content every 6 months with new stats and dates to ensure the AI sees it as "current." We never let our best assets rot.