AI Brand Mentions

AI Brand Mentions are instances where AI chats or AI assistants, explicitly reference, cite, or recommend a specific brand, company, product, or individual in their synthesized responses.

Why It Matters

These mentions are considered a key measure of digital credibility in the AI era. Earning frequent, positive AI Brand Mentions is a primary goal of Answer Engine Optimization (AEO), as it indicates the brand has achieved a level of authority and trustworthiness that the AI model relies on.

How We Use It at Soprano

We have made a service to track these mentions like old marketers did with press clippings. A mention in an AI answer is the modern equivalent of a mention in a major newspaper, it validates the brand to the user.