AEO Dictionary

Earned Media

Content sourced from independent, third-party authoritative outlets, such as professional reviews, publisher domains, and institutional sites. AI engines often show a consistent bias toward Earned Media over brand-owned content.

Citations

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AI Influence: Citation Media

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AI Influence: Citation Media

Identifies which external sources AI is most likely to cite when retrieving information about your brand.

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FAQ

Why is earned media important for AEO?

AI engines heavily prefer earned media (third-party validation) over brand pages for credibility.

Other terms related to

Content creation