Brand Sentiment Monitoring

Sentiment Monitoring involves the use of AI and Natural Language Processing tools to analyze and track the tone (positive, negative, or neutral) of AI search mentions.

Why It Matters

In the context of generative AI, this extends to analyzing the sentiment surrounding AI Brand Mentions. This practice is essential for brand reputation management, allowing companies to quickly detect if AI systems are accurately, positively, or negatively referencing their products.

How We Use It at Soprano

We track sentiment on all responses. Even though 95/100 of brand mentions in our system are positive/neutral, there are outliers. Our knowledge shows these come from customer responses, often on throug user generated media or earned media. If AI chooses recommendations from Reddit, the goal is to get positive recommendations .