AEO Dictionary

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired goal, the conversion, such as making a purchase, filling out a form, or signing up for a newsletter.

Why It Matters

This practice is essential to gain the most out of your visitors, but we do not recommend companies with below 100 visitors a week to spend time and effort on CRO. Below this threshold it's much more important to work with gaining visibility.

How We Use It at Soprano

We ensure that when a user finally clicks through from an AI answer, the landing page is frictionless. The user has already been "sold" by the AI; our job is to just take the order. This means that if we are compared to other tools, the link cited by AI must have a clear path to purchase.

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FAQ

What is a good conversion rate?

It varies widely, but 2-5% is a common benchmark for ecommerce and B2B.

Does speed affect CRO?

Yes. Slow pages kill conversions. Speed is a CRO factor.

How do I test CRO?

A/B testing (changing one element at a time) is the standard method.

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