Content Gap Analysis

Content Gap Analysis is a strategic process used to systematically identify missing or underperforming content opportunities by analyzing a brand's current content inventory against user needs, competitor coverage, and Search Intent.

Why It Matters

The analysis reveals topics where the audience is searching but the brand has no relevant content, or where existing content lacks the depth required to establish Topical Authority. This process is essential for informing an AI-First Content Strategy, ensuring the brand creates the comprehensive, authoritative resources that LLMs favor for citation.

How We Use It at Soprano

For each query we track in soprano we get information about what sources the different AI Answer Engines cite and what keywords and products the highlight. This information is shown in a way that makes it quite clear where there's gaps between you and your competitors.