Social Signals

Social Signals are metrics related to content's popularity and engagement across social media platforms, including shares, likes, comments, and overall visibility.

Why It Matters

While social signals are not generally considered a direct, primary ranking factor in search algorithms, they contribute to brand discovery, can drive traffic, and help build Topical Authority. They serve as secondary trust indicators, demonstrating to AI and search systems that the content resonates with and is actively used by a human audience.

How We Use It at Soprano

We use social to validate content. If a post goes viral on LinkedIn, we know the topic is hot, so we double down on it for our AEO strategy.