AI Influence

AI Influence is a single score that quantifies your brand’s impact on AI-generated responses.

It combines more than 15 metrics and semantic signals about the context and intent of an AI response and the sources it selects. The score is developed based on the AEO Ranking Factors and how much they impact.

Why It Matters

This is the one score to rule them all, quantifying value that traditional analytics miss. Achieving high visibility here shows your brand is trusted enough by AI systems to be used as a reliable source of truth for millions of users, indicating strong strategic positioning,.

Sources

Initial insights and model weights is derived from the study: How to Dominate AI Search

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AI influence: Citations

Understand where an AI answer engine gets information from when it use external sources, including the source domain and specific page or article.

AI Influence: Share of Response

See how much of an AI answer’s content is related to your brand.

AI Influence: Position in Response

Measures how prominently your brand appears in AI answers, such as whether it is recommended first or ranked lower.

AI Influence: Citation Probability

The likelihood that information about your brand will be retrieved and cited by an AI answer engine.

AI Influence: Products and services

The specific products or service lines referenced in the AI's generated answers.

AI influence: Brand Keywords

The specific keywords, phrases, and terminology most often associated with your brand when AI cites it.

AI influence: Brand segments

All the specific segments of text where your brand is mentioned.

AI influence: Brand sentiment

The tone (positive, negative, or neutral) surrounding your AI Brand Mentions within the synthesized AI responses.

AI Influence: Brand Mentions

A count of all instances where engines explicitly reference or recommend your brand, product, or service in their responses.

AI Influence: Citation Media

Identifies which external sources AI is most likely to cite when retrieving information about your brand.

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