AI influence: Sentiment

The tone (positive, negative, or neutral) surrounding your Brand within the AI responses.

This is important, as it can give you a clear warning when and in what context your brand is mentioned negative. Pair this information with the sources used for that response, and you will instantly know where to focus your efforts.

Why It Matters

This is essential for reputation management. You need to ensure the AI is not citing negative community responses (e.g., from Reddit) and is presenting your brand accurately and positively, especially for high-stakes recommendations.

Sources

AEO performance indicators

AI influence: Citations

Understand where an AI answer engine gets information from when it use external sources, including the source domain and specific page or article.

AI Influence: Share of Response

See how much of an AI answer’s content is related to your brand.

AI Influence: Position in Response

Measures how prominently your brand appears in AI answers, such as whether it is recommended first or ranked lower.

AI Influence: Citation Probability

The likelihood that information about your brand will be retrieved and cited by an AI answer engine.

AI Influence

Systematically tracks how often your brand, content, or expertise is chosen, cited, or recommended across all major AI answer engines.

AI Influence: Products and services

The specific products or service lines referenced in the AI's generated answers.

AI influence: Brand Keywords

The specific keywords, phrases, and terminology most often associated with your brand when AI cites it.

AI influence: Brand segments

All the specific segments of text where your brand is mentioned.

AI Influence: Brand Mentions

A count of all instances where engines explicitly reference or recommend your brand, product, or service in their responses.

AI Influence: Citation Media

Identifies which external sources AI is most likely to cite when retrieving information about your brand.

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