Measuring success when optimizing for answer engines
The shift to AEO means moving past SEO metrics like click-through rates (CTR) to focus on maximizing your brand's digital credibility and likelihood of being referenced by generative AI systems. These metrics quantify your overall authority and the possibility that your brand will be referenced in an AI's synthesized answer.
Sources
AI Influence
Systematically tracks how often your brand, content, or expertise is chosen, cited, or recommended across all major AI answer engines.
Brand Citation Media
Identifies which external sources AI is most likely to cite when retrieving infiormation about your brand.
Brand Citation Probability
The likelihood that information about your brand will be retrieved and cited by an AI answer engine.
Brand Citations
Understand where an AI answer engine gets information from when it use external sources, including the source domain and specific page or article.
Brand Keywords
The specific keywords, phrases, and terminology most often associated with your brand when AI cites it.
Brand Mentions
A count of all instances where engines explicitly reference or recommend your brand, product, or service in their responses.
Brand Position in response
Measures how prominently your brand appears in AI answers, such as whether it is recommended first or ranked lower.
Brand Products and services
The specific products or service lines referenced in the AI's generated answers.
Brand Response Segments
All the spesific segments of text where your brand is mentioed.
Brand Sentiment
The tone (positive, negative, or neutral) surrounding your AI Brand Mentions within the synthesized AI responses.
Brand Share of response
See how much of an AI answer’s content is related to your brand.
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