How to Measure Success When Optimizing for AI Search

The shift to AEO means moving beyond traditional SEO metrics like click-through rate (CTR) to focus on maximizing your brand's digital credibility and the probability of being referenced by generative AI systems. These metrics quantify your total authority.

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AI Influence

Systematically tracks how often your brand, content, or expertise is chosen, cited, or recommended across all major AI answer engines.

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AI Influence: Brand Mentions

A count of all instances where engines explicitly reference or recommend your brand, product, or service in their responses.

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AI Influence: Citation Media

Identifies which external sources AI is most likely to cite when retrieving information about your brand.

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AI Influence: Citation Probability

The likelihood that information about your brand will be retrieved and cited by an AI answer engine.

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AI Influence: Position in Response

Measures how prominently your brand appears in AI answers, such as whether it is recommended first or ranked lower.

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AI Influence: Products and services

The specific products or service lines referenced in the AI's generated answers.

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AI Influence: Share of Response

See how much of an AI answer’s content is related to your brand.

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AI influence: Brand Keywords

The specific keywords, phrases, and terminology most often associated with your brand when AI cites it.

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AI influence: Brand segments

All the specific segments of text where your brand is mentioned.

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AI influence: Brand sentiment

The tone (positive, negative, or neutral) surrounding your AI Brand Mentions within the synthesized AI responses.

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AI influence: Citations

Understand where an AI answer engine gets information from when it use external sources, including the source domain and specific page or article.

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Where should you focus your efforts?

Learn where to focus your marketing efforts as search becomes fragmented. Master POSSE strategy and earned media to dominate AI answer engines.

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Author

Bernt Roalkvam

Bernt has over 15+ years of experience in web development and marketing, building and maintaining digital marketing channels for 50+ brands. He started experimenting with optimizing content for AI Answer Engines in 2024 with the brands he already managed. All this experience is now built into Soprano, to help marketers succeed in the era of AI answer engines.

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