How does answer engines rank content?
The transition from conventional SEO to AEO (Answer Engine Optimization) is the shift from competing for ranking slots on a Search Result Page (SERP) to actively ensuring your brand is chosen, cited, or recommended in an AI's synthesized answer. As a marketer, your goal changes from driving clicks to maximizing the probability of being mentioned and cited.
Sources
Content quality signals (E-E-A-T)
AI rewards evidence, experience, and trust. Learn how E-E-A-T shapes which sources answer engines cite and why generic brand content gets filtered out.
Search Intent
AI answer engines rank pages by intent, not keywords. Learn how aligning content with user goals increases visibility and earns placement in direct answers.
Topical Authority
Learn why AI search rewards deep expertise, not shallow rankings, and how topical authority now decides which sites earn visibility and citations.
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