Why It Matters
This is the core objective of AEO. This metric gives a direct insight into how often content about your brand is cited with an external source. If this source is your brand's own page this is a clear indication that your content wins the recommendation and aligns content authority, factual accuracy, and context needed to be the preferred source.
Citations regarding your brand can also come from external sources, such as Earned media or Social media. Earned media is often preferred by AI Answer Engines, so you also need to keep an eye on Brand Source Media
