Brand Monitoring

Brand Monitoring is the systematic tracking of how often, how prominently, and in what context a brand, its products, or its executives are mentioned across various online channels.

Why It Matters

In the world of AI search this has become even more crucial, as you're not only fighting other brands for referrals but also instructing what the AI should say about your brand.  Effective brand monitoring in the area of AI searches includes real-time data on: 

1. Citation Source, where does the LLM get its context from.
2. Citation Probability, how often is your brand mentioned over time.
3. Sentiment, is the AI talking positive, neutral or negative about your brand?
4. Citation Media, is it gathering information from your brand pages. social or earned media? 

Full transparency on these matters allow a company to actively manage its reputation and ensure the accuracy of information used by LLMs.

How We Use It at Soprano

We actively query AI models every day to see what they are saying about our clients today, so they can fix inaccuracies before they spread.