Brand Sentiment

The tone (positive, negative, or neutral) surrounding your Brand within the AI responses.

This is importent, as it can give you a clear warning when and in what context your brand is mentioned negative. Pair this information with the sources used for that response, and you will instantly know where to focus your efforts.

Why It Matters

This is essential for reputation management. You need to ensure the AI is not citing negative community responses (e.g., from Reddit) and is presenting your brand accurately and positively, especially for high-stakes recommendations.

Sources

AEO performance indicators

Brand Citations

Understand where an AI answer engine gets information from when it use external sources, including the source domain and specific page or article.

Brand Share of response

See how much of an AI answer’s content is related to your brand.

Brand Position in response

Measures how prominently your brand appears in AI answers, such as whether it is recommended first or ranked lower.

Brand Citation Probability

The likelihood that information about your brand will be retrieved and cited by an AI answer engine.

AI Influence

Systematically tracks how often your brand, content, or expertise is chosen, cited, or recommended across all major AI answer engines.

Brand Products and services

The specific products or service lines referenced in the AI's generated answers.

Brand Keywords

The specific keywords, phrases, and terminology most often associated with your brand when AI cites it.

Brand Response Segments

All the spesific segments of text where your brand is mentioed.

Brand Mentions

A count of all instances where engines explicitly reference or recommend your brand, product, or service in their responses.

Brand Citation Media

Identifies which external sources AI is most likely to cite when retrieving infiormation about your brand.

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