Why It Matters
This is the core objective of AEO. This metrics gives a direct insight into how often content about your brand is cited with an external source. If this source is your brands own page this is a clear indication that your content wins the recommendation and aligns content authority, factual accuracy, and context needed to be the preffered source.
Citations regarding your brand can also com from external sources, such as Earned media or Social media. Earned media is often preffered by AI Answer Engines, so you also need to keep an eye on Brand Source Media
