What is AI Influence?
AI Influence is a single score that quantifies your brand’s visibility and trust within AI-generated responses. It combines over 15 metrics and semantic signals, based on AEO Ranking Factors to measure how AI systems perceive your brand it's products, services & trust.
This is the one score to rule them all, unlike traditional SEO scores that focus on a domain we track you brand, across all domains. A high AI Influence score proves your brand is trusted enough to be mentioned and cited as a "source of truth" for millions of users, indicating strong strategic positioning.
AEO performance indicators
We combine the most important performance indicators to create a single, easy to understand score that gives you direct understanding of how you're brand performs in AI search.
- Brand Citations - Identifies the exact sources (domains, pages, or articles) an AI engine uses to retrieve information about your brand.
- Brand Citation Media - Categorizes which external media sources (Brand, Earned, Social) AI systems prefer to cite when discussing your brand. LLM's prefer different media sources when looking for content to synthesise, knowing where is crutial for a modern content strategy
- Brand Share of Response - Calculates the percentage of an AI answer's total content that is directly related to your brand.
- Brand Position in Response - Measures prominence, whether your brand is recommended first as a primary solution or ranked lower in the output.
- Brand Citation Probability - The likelihood that your brand's data will be retrieved and cited when an AI constructs an answer.
- Brand Mentions - A total count of explicit references or recommendations of your brand, products, or services. A brand can be mentioned with and without citations.
How can i use the AI influence metric?
Tracking AI influence over time gives you a good overview over how well your Brand performs in AI Search, and if this influence is growing or shrinking. With Soprano we also provide notifications about anomalies and when you're brand receives bad mentions, whats being said and where this information stems from. All important information to ensure youre brands narrative is maintained.
